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Users will soon have a new feature that enables them to cut down on the amount of artificial intelligence-produced media appearing in their streams. This step comes as the platform announced that it now features over 1 billion AI-generated clips.

Pilot Phase and Launch

This change is being tested over the next few weeks before a global release. This development aligns with a rise in content created by AI, driven by recent AI video creators.

AI Content on Other Platforms

It has been noted that approximately a tenth of the fastest-growing channels on a competing service exclusively feature content made by AI. A significant portion of this output is considered low-quality AI content, a phrase for substandard, mass-produced content that is typically absurd or dreamlike.

Our research shows that a lot of users like content produced via AI tools, from AI artwork to informative clips, and we aim to offer the community the option to adjust the amount of that, depending on their own likes,” said a company executive.

AI on the Platform

The platform shared that there are now 1.3bn videos on its service identified as AI-generated. Overall, over 100 million pieces of content are added to the service each day, making AI content a limited part of its complete catalog.

How to Adjust Settings

Users will be capable of limit or boost the level of artificial media they view by accessing the “manage topic” feature in the application and picking AI-made media. Further subjects that currently be modified under the filter cover politics, clothing, beauty, and choreography.

AI Disclosure Rules

The platform’s guidelines mandate users to identify “realistic” artificially created content, and it prohibits harmful deepfakes of public figures or crisis events. Any realistic artificial content that is without a tag can be taken down under its terms of service.

Furthermore, the service will from now on apply an “AI-made” tag to content produced via its built-in AI features, or detected by an collaborative effort for identifying AI-generated material. This action is intended to deter users from seeking to bypass the tagging system.

Responsible AI Funding

TikTok is also establishing a $2m awareness program for specialists and institutions to produce informative material about responsible artificial intelligence. This program will assist charitable organizations focused on teaching coding and technology.

Content Safety Approach

The platform has defended its content review process, during controversy over intentions to cut jobs for hundreds of review team members in the UK. The company is set to reduce 439 jobs in its user protection team in the UK capital, with trade unions and digital protection specialists voicing alarm that staff are being displaced by AI moderation.

A company official stated that human moderation would remain essential, but artificial intelligence can shield workers by filtering out the most distressing content before it has to be seen by staff. TikTok announced a 76% decrease in explicit and harmful content handled by content reviewers over the last 12 months due to reliance on its automated systems.

We believe it is crucial to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as rapidly, which is where a significant AI assistance is making a difference operate efficiently.”